Client: Arup Engineering, Madrid

Designed by Alicia Velázquez and Pablo Rica

Production by Juliana de Luca, Elena Fons, Darine Choueiri and Adela Salgado

Manufactured by controlmad

Material: flexible maple sheet

Grow is a texture created with an “emotional purpose”: to give identity to the space and, originally in its conception, to represent Arup’s values as a design engineer office.

Grow has an organic nature in concept, materialization, geometry and possibilities of adaptation and growth. Its shape is determined by phyllotaxy, a formation pattern found in nature. The combination of phyllotaxy composes a landscape as large or small as desired.


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Photography by Javier Ortega (Arup Office) and Montse Zamorano (Expo B.D.)